Juan Tain Varela

Digital Marketing Specialist

About Me

Juan Tain Varela has worked in manufacturing in Brazil and Canada, in sectors ranging from renewable energy to pulp and paper. Varela is a self-employed Digital Marketing Specialist residing in Toronto, Ontario, after growing up in Spain, working in Brazil, and studying in the United States.

Juan Tain Varela grew up in Cáceres, Extremadura, Spain, near the Tagus, the Iberian Peninsula’s longest river. He wanted to join the University of Extremadura after completing his Baccalaureate in 2007. That summer, his father’s company moved him to their forest and paper production facilities in Maranho, Brazil.

Varela spent the following two years learning best practices in industrial engineering at one of Brazil’s leading pulp and paper mills. He also enrolled in general education and engineering studies at the Universidade Estadual do Maranho in So Lus. During lessons, he became interested in finance and learned about the possibilities of internet-based and digital marketing activities.

Varela interned with his father’s firm in 2007 and was mentored by a Brazilian-Canadian living in So Lus from October 2007 to March 2009. During this period, Varela took online English lessons. In early 2009, he sought for a temporary student visa at Florida International University (FIU) in Miami, Florida. Juan Tain Varela visited Canada with his mentor in 2009, before heading to Florida to attend FIU. He spent approximately 3 months at his mentor’s Mississauga, Ontario, home. During his stay in Canada, he focused on how international business rules effected commerce between Canada and South American countries, a topic he continued to study at FIU in 2009-2010.

Varela noticed the strong relationships that exist between this area, Brazil and other parts of Latin America and the Caribbean, as well as the long-established bonds between Florida and Canada. Varela didn’t graduate from Maranho or FIU, but he spent a lot of time outside the classroom seeing the phenomenal growth of digital marketing potential in the early 2010s.